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Over at The Creative Empire, people have been talking about all the reasons why we haven’t hired someone to help out in our business yet. It seems like, for many of us, we make hiring help into a much bigger deal than it has to be. And yet every day, plenty of businesses, SMALL businesses, [...]
Seth Godin talked about it. (Someone must have told him it was Profit Week.) Meredith mentioned it in the comments yesterday. You hear people say it all the time: You gotta spend money to make money. And while this is true, it’s actually much more complicated than that. It’s not just about spending money. It’s [...]
It’s frustrating to hear people talk about how sustainable craft is when you hear so many stories about makers who spend 10 hours a day making product, then come home from the studio and spend hours packaging orders, answering emails, and doing other administrative tasks. And they do this day in and day out. Is that really sustainable? [...]
I truly believe there is no one right business model for makers. One of my goals in starting Crafting an MBA is to present the many options that are available to anyone who wants to build a business designing and making products. No one solution will work for everyone, but hopefully by sharing guest posts [...]
Yesterday’s post on business cards generated some questions in the comments about mailing lists, and whether you should add contacts who give you their business cards to your mailing list. I don’t have a one size fits all mailing list, and I don’t think you should either. Here are the four types of mailing lists [...]
